Senior Google Ads Expert in Addiction Treatment

You've built Google Ads accounts for detox and residential centers. You know why a 40% jump in calls can mean nothing if VOBs stay flat. You've watched national chains and lead-gen call centers push clicks past $30, and rebuilt tracking so Google optimizes toward admissions instead of phone rings.

If that sounds like your last few years, we want to talk to you.

RecoveryGrow is hiring a Senior Google Ads Expert to own Google Ads for our addiction treatment clients: day-to-day management, strategy, tracking and the client relationship.

This Role Is Not for Generalists

Please read this before applying. This role requires 3+ years of hands-on Google Ads experience specifically with addiction treatment centers, whether at an agency, in-house at a treatment center or network, or as a freelancer.

Strong media buyers from other industries, including other healthcare verticals, will not be considered. This space has its own rules, its own economics and its own language, and our clients need someone who already speaks it.

You should be able to talk comfortably, without looking anything up, about:

• VOBs, approved VOBs, census, admits and length of stay
• Carriers and payer mix: in-network vs out-of-network, PPO vs HMO, commercial vs Medicaid vs self-pay, single case agreements
• Levels of care: detox, residential, PHP, IOP, outpatient, MAT and sober living
• Substances and populations: alcohol, opioids, stimulants, benzodiazepines, dual diagnosis, executives, veterans, young adults
• Treatment approaches: 12-step and non-12-step, CBT, DBT, EMDR, MAT and holistic programs
• LegitScript certification and Google's policies for addiction services

A personal or family connection to recovery is welcome, but never required.

About RecoveryGrow

RecoveryGrow is a digital marketing agency built only for addiction treatment centers. We're based in Huntington, West Virginia, at the epicenter of the opioid crisis, and every one of us has been affected by it.

We've worked with 20+ treatment centers across the US, and we're growing fast with one clear mission: help as many centers as possible fill their beds. Every bed filled is a new chance at life, for the person in it and for the family waiting at home.

We're also more than an agency. We're building the tools and products this industry needs to keep thriving, and we're looking for people who want to build that future with us.

What You'll Do

Own the Accounts

• Run Google Ads day to day for a portfolio of treatment center clients, from single-location centers to multi-state networks.
• Build account architecture around how treatment actually works: by level of care, substance, payer and geography, not one catch-all "rehab" campaign.
• Manage Search, Performance Max, YouTube and Microsoft Ads where they make sense, with the discipline to cut what doesn't produce VOBs.
• Maintain negative keyword strategy that keeps spend off searches you can't admit: free and state-funded treatment, jobs, lawsuits, research and out-of-area traffic.
• Defend client brands against lead-gen call centers and aggregators bidding on their names.
• Keep every account compliant with LegitScript certification, Google's addiction services policies and its restrictions on health-based targeting and remarketing.

Build Tracking That Measures Admissions, Not Clicks

• Set up and maintain end-to-end tracking across GA4, Google Tag Manager, call tracking platforms (CallTrackingMetrics, CallRail and similar) and treatment CRMs (Salesforce, Dazos, GoHighLevel and similar).
• Design lead-quality scoring with each client's admissions team, from qualified call to VOB, approved VOB and admit.
• Pass those outcomes back to Google through offline conversion imports and enhanced conversions, so bidding optimizes toward admissions instead of call volume.
• Use conversion values by payer and level of care where the data supports it, so the algorithm learns which leads are worth the most.
• Keep tracking HIPAA-conscious: no protected health information sent to ad platforms, ever.

Lead the Client Relationship

• Be the main point of contact for your accounts, working directly with owners, CEOs and admissions directors.
• Report in the numbers centers run on: cost per VOB, cost per admit and census impact, next to the spend that produced them.
• Run regular calls with admissions teams to close the loop on lead quality, and turn what you hear into account changes.
• Shape strategy with RecoveryGrow's leadership and work alongside our Meta, content and admissions systems teams.

What You Must Bring

• 3+ years managing Google Ads for addiction treatment centers, with results you can show in cost per VOB and cost per admit, not just clicks and calls.
• Hands-on experience with LegitScript-certified accounts and Google's policies for addiction treatment advertising.
• Tracking you've built yourself: call tracking and CRM integrations, offline conversion imports and lead-quality scoring that changed how an account bid.
• Fluency in admissions and insurance: VOBs, carriers, in-network vs out-of-network, census, length of stay and how payer mix changes what a lead is worth.
• Experience across the continuum of care, from detox and residential to PHP, IOP and outpatient, and an understanding of how each is searched for and sold differently.
• Experience managing $100K+ in monthly ad spend across multiple treatment center accounts.
• An AI-forward way of working: you use AI every day to analyze search terms, test ad copy, spot trends and speed up reporting, and you keep up with how Google's AI-driven campaigns and bidding are changing.
• A clean ethical record: no involvement in patient brokering, deceptive call centers or bait-and-switch lead generation, and a working understanding of EKRA and state patient-brokering laws.
• Client leadership: you can explain performance plainly to a CEO and work productively with an admissions director.

Bonus Points

• Experience with multi-location treatment networks and market-by-market budget allocation
• Experience with EMR and admissions data (for example Kipu) to connect ad spend to admissions
• Spanish-language campaigns
• Experience with Looker Studio or similar reporting built around VOBs and admits
• Experience working alongside Meta campaigns, and knowing how the two channels affect each other

How You'll Work

• Location: remote, anywhere in the US.
• Structure: employee or independent contractor, depending on your state.
• Other clients: you can keep existing clients or agency work, as long as you disclose them and don't work with direct competitors of our clients in the same market.
• Hours: 40 hours per week
• Yearly base pay: $105,000–$135,000, plus a performance bonus tied to client retention and account results

How to Apply

Apply using the form below.