Senior SEO & AI Search Expert in Addiction Treatment

You've ranked treatment centers in some of the most competitive search results on the internet. You've pulled a site back after a core update hit its YMYL content, reinstated a suspended Google Business Profile, and watched aggregators and call centers outrank real centers for their own city.

And you've already moved on to what's next: getting centers cited in Google's AI Overviews, ChatGPT, Gemini and Perplexity, where more and more families now start their search.

If that's you, we want to talk.

RecoveryGrow is hiring a Senior SEO & AI Search Expert to own organic growth for our addiction treatment clients across traditional SEO, local search, AEO (answer engine optimization) and GEO (generative engine optimization).

This Role Is Not for Generalists

Please read this before applying. This role requires 3+ years of hands-on SEO experience specifically with addiction treatment centers, whether at an agency, in-house at a treatment center or network, or as a freelancer, plus real, documented work in AEO and GEO.

Strong SEOs from other industries, including other healthcare verticals, will not be considered. Treatment search is high-stakes, heavily regulated and full of bad actors, and our clients need someone who already knows the terrain.

You should be able to talk comfortably, without looking anything up, about:

• VOBs, census, admits and length of stay, and how organic leads turn into them
• Carriers and insurance search: in-network vs out-of-network, carrier coverage pages and what centers can and can't claim
• Levels of care: detox, residential, PHP, IOP, outpatient, MAT and sober living, and how people search for each
• Substances and populations: alcohol, opioids, stimulants, benzodiazepines, dual diagnosis, veterans, young adults
• Treatment approaches: 12-step and non-12-step, CBT, DBT, EMDR, MAT and holistic programs
• YMYL standards, clinical review and the compliance rules that govern treatment marketing

A personal or family connection to recovery is welcome, but never required.

About RecoveryGrow

RecoveryGrow is a digital marketing agency built only for addiction treatment centers. We're based in Huntington, West Virginia, at the epicenter of the opioid crisis, and every one of us has been affected by it.

We've worked with 20+ treatment centers across the US, and we're growing fast with one clear mission: help as many centers as possible fill their beds. Every bed filled is a new chance at life, for the person in it and for the family waiting at home.

We're also more than an agency. We're building the tools and products this industry needs to keep thriving, and we're looking for people who want to build that future with us.

What You'll Do

Own Organic Growth for Each Client

• Run SEO day to day for a portfolio of treatment center clients, from single-location centers to multi-state networks.
• Build site architecture around how people search for treatment: by level of care, substance, insurance carrier, population and location, without thin or duplicate pages.
• Lead technical SEO: crawlability, speed, Core Web Vitals, schema markup for healthcare organizations and locations, and site migrations.
• Plan and brief content that meets YMYL standards: clinically accurate, reviewed by licensed clinicians, with real author and reviewer credentials.
• Build authority ethically through digital PR, partnerships and genuine citations, never link schemes.

Win Local Search

• Optimize and protect each location's Google Business Profile, and handle suspensions, reinstatements and listing hijacks.
• Grow map pack rankings, tracked with grid-based rank tracking.
• Build a review strategy that stays HIPAA-safe: responses never confirm that a reviewer was a patient.
• Manage citations and listings on the directories that matter, such as SAMHSA's FindTreatment.gov and Psychology Today.

Lead AEO and GEO

• Get clients cited and recommended in Google's AI Overviews and AI Mode, ChatGPT, Gemini and Perplexity for the questions families and people seeking help actually ask.
• Build the entity signals AI systems rely on: consistent brand data, structured data, authoritative third-party mentions and answer-first content.
• Track AI visibility for each client with dedicated tools, and report it alongside traditional rankings.
• Stay ahead of the shift: test new approaches, share what works with the team and retire what doesn't.

Measure What Matters and Lead the Client Relationship

• Tie organic and AI-driven traffic to calls, forms, VOBs and admissions through call tracking and CRM attribution, not just traffic and rankings.
• Be the main point of contact for your accounts, working directly with owners, CEOs and admissions directors.
• Report in plain language on what grew, what it produced and what's next.
• Work with our paid media team so organic gains reduce clients' dependence on paid clicks over time.

What You Must Bring

• 3+ years of SEO for addiction treatment centers, with a track record of ranking centers in competitive markets and map packs, and results you can tie to calls, VOBs or admissions.
• Documented AEO and GEO work: centers you've gotten cited in AI Overviews, ChatGPT or Perplexity, and how you measured it. Curiosity alone isn't enough; we want to see what you've shipped.
• YMYL experience: you've recovered sites after core updates and know how to build clinical credibility into treatment content.
• Local search expertise in treatment: Google Business Profile suspensions, reinstatements, listing hijacks and multi-location management.
• Fluency in admissions and insurance: VOBs, carriers, in-network vs out-of-network, census and length of stay, and what centers can and can't claim about coverage.
• Compliance awareness: HIPAA in reviews and tracking, FTC rules on testimonials, LegitScript, state treatment-advertising rules, and no misleading claims about cost, coverage or outcomes.
• A clean ethical record: no involvement in patient brokering, deceptive call centers or fake listings, and a working understanding of EKRA and state patient-brokering laws.
• Strong tooling: Google Search Console, GA4, Semrush or Ahrefs, Screaming Frog, local rank tracking and AI visibility tools.
• Client leadership: you can explain organic performance plainly to a CEO and work productively with an admissions director.

Bonus Points

• Experience with multi-location treatment networks and location-page strategy at scale
• Experience with call tracking and CRM attribution (CallTrackingMetrics, Salesforce, Dazos, GoHighLevel or similar)
• Spanish-language SEO
• Experience running digital PR for healthcare brands
• Hands-on experience with the CMSs treatment centers use, such as WordPress

How You'll Work

• Location: remote, anywhere in the US.
• Structure: employee or independent contractor, depending on your state.
• Other clients: you can keep existing clients or agency work, as long as you disclose them and don't work with direct competitors of our clients in the same market.
• Hours: 40 hours per week
• Yearly base pay: $90,000–$120,000, plus a performance bonus tied to client retention and account results

How to Apply

Apply using the form below.