“Our last agency sent reports full of clicks while our census sat flat for a year. RecoveryGrow is the first team that talks to me about cost per VOB & admissions. 3 months in, our cost per VOB is down 30%, & I finally understand what I’m paying for.”
Email Marketing · Stage 1: Fix
Stay Connected to Every Lead Until They're Ready.
Most people don't decide on the first call. We send helpful, consented emails that keep your center close while they decide, and keep alumni connected long after discharge.
PrimaryPromotionsSocial
Your Recovery CenterJust now
A quick note from admissionsWe got your form — here's what happens next…Your Recovery Center9:00 AM
What your first day looks likeA calm, step-by-step look at arriving, meeting the team…Your Recovery CenterTue
Insurance, explained in plain wordsHere's how coverage checks work, and what to ask…Your Recovery CenterLast wk
We're still here when you're readyNo pressure. If you have questions, reply to this email…What Your First Day Looks Like
Talk to admissions30%
Avg. open rate
30%
Of “not yet” leads re-engaged
14 days
Of nurture for every new lead
36x
RETURN ON INVESTMENT
Why email
Why Email Keeps Beds Full.
01
Most People Aren't Ready on Day One
Deciding on treatment can take days or weeks. Steady, helpful emails keep your center present without pressure.
02
Alumni Are Your Biggest Advocates
Staying connected with alumni builds a community that sends people your way and keeps your reputation strong.
03
Sending Costs Almost Nothing Once a Lead Is Yours
You've already paid to win the lead. Beyond the platform fees for sending, each follow-up costs very little, so every email adds return without adding ad spend.
The return on email
One of the Highest-Return Channels in Marketing.
Industry research puts email's average return at about $36 for every $1 spent. Google's own estimate for search ads is about $2 for every $1. The studies measure differently, but the gap tells the story: email turns leads you've already paid for into admits, at almost no added cost.
Cross-industry averages, not treatment-center results. Your numbers will vary.
Average return for every $1 spent
Email marketing$36
Litmus, State of Email research (2021)
Search ads$2
Google Economic Impact Report methodology
What we send
Two Email Tracks: Lead Nurture and Alumni Outreach.
People who haven't decided yet need answers and reassurance. Alumni need a steady reason to stay in touch — and a clear path back to you. We build a track for each.
Lead nurture
For People Still Deciding
A short series that answers the questions people have before they call back.
Day 0What to expect, and how to reach admissions any time
Day 2Insurance and coverage, explained in plain words
Day 5Meet the team who'll answer the phone
Day 10What your first day looks like
Day 14We're still here when you're ready
Alumni outreach
For Alumni Who've Opted In
A steady, discreet connection that supports your community long after discharge — and keeps your center the first name they think of if they ever need care again.
MonthlyA short newsletter with news, resources and events, so your center stays familiar
MilestonesA note on recovery anniversaries
EventsInvitations to alumni groups and gatherings
AlwaysDiscreet sender names and subject lines, and a one-click unsubscribe
In the inbox
Designed to Be Read, Not Just Sent.
Short, warm emails in your center's look and voice, written for phones and desktops, each with one clear next step. Sender names and subject lines stay discreet.
mail.example.com/inbox
Compose
Inbox3
Starred
Sent
Drafts
What your first day looks like
N
Your Recovery Centerto me
9:00 AMYour Recovery Center
What Your First Day Looks Like
Hi Sarah,
A lot of people tell us the hardest part is not knowing what to expect. So here's what day one looks like, step by step.
Arrive, get settled and take a breath
Meet the care team who'll be with you
Build a plan around your goals
Questions? Just reply to this email.
Your Recovery Center · [Address] · Unsubscribe
Works with your systems
Fits Into the Systems You Already Run.
New leads flow straight into the systems your team already works in.
iMessage
Two-way texting
Salesforce
CRM
CallTrackingMetrics
Call tracking
Dazos
Admissions CRM
& more…
Ask about yours
Running something else? We'll connect it, or tell you plainly if we can't.
The system
From First Email to Admit.
Four steps that keep your center close until someone is ready.
STEP 1
Plan and Write
Sequences for new leads and alumni, in your voice, approved by you.
STEP 2
Connect Your Lists
Leads flow in automatically; alumni opt in.
STEP 3
Send at the Right Moment
Triggered sequences and scheduled newsletters.
STEP 4
You Fill Your Beds
Leads come back when they're ready.
Reviews
What Treatment Center Leaders Say About Us.
Owners, executive directors and admissions leaders, in their own words.
4.9
“I had no idea how many families were reaching our voicemail at night until RecoveryGrow walked us through our own numbers, call by call. Now every lead gets a text within a minute, day or night. half of last month’s admissions came in after 6 PM.”
“We were paying close to $100 a click on Google just to fight national chains for ‘rehab near me.’ RecoveryGrow moved part of that budget to Meta. Within 2 months, our cost per VOB there was less than half what Google was costing us.”
FAQ
Common Questions.
How often will leads hear from us?
A short series over the first two weeks, then occasional updates. Every email has a one-click unsubscribe.
Will an email ever reveal that someone was a patient?
No. Sender names and subject lines are discreet, and alumni only hear from you if they've opted in.
Who writes the emails?
We do, in your center's voice, and you approve every one before it goes out.
Which platform do you use?
We run email on our own CRM or Active Campaign — platforms with HIPAA compliance built in — and connect them to your systems.
How do you measure results?
We track opens, replies and calls from every email, then follow each lead through to admission.
Where does the audit fit in?
It's step one of Fix. We review your follow-up and nurture today, so we know which leads are going quiet and why.
Do we need your other services too?
No. Each service works on its own. Our system is a menu, not a package, and we'll only recommend adding something when it would help your census.
Bring Your Lost Leads Back.
The Free Admissions Audit shows how your center follows up after the first contact.
LET'S TALK
Book A Free Discovery Call
Answer a few quick questions and we'll come to the call ready to talk about your center.